Email news and strategy

Happy Riding,
The Team at Big Mountain Bikes

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This email is being sent from Big Mountain Bikes, 1234 Main St., Whitefish, MT 93446

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Choose Your Recipients: This is where you'll choose which customers or groups of customers are selected to receive this particular email. Using the FileMaker Business Productivity Kit, you can choose to send your message to specific groups or individuals who have opted to receive email from you. FileMaker or a similar program then will merge in personalized information for each customer into an email and place the personalized emails in your email applications' Drafts folder where you can review them to ensure everything looks good.

Then you're ready to send away. Be sure to read the next section before you press "Send" to make sure your timing is just right!

Send Your Email: Timing of the email is important. Most only have a life of three days. Thus, if you are marketing to business people at their offices, sending early in the week is usually better than sending on a Friday.

If you're sending to homes, recent studies show that weekends--especially Sundays--are best. But good days for sending email change as often as the hot new color for fall, so just test for yourself to see what works best for you.