How To Create Killer Product Pages

Invesp咨询，如何建立有效的电子商务产品页数。

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• The average shopping cart abandonment rate is 65.23% 
• The average ecommerce conversion rate is only 2.13% 
• The higher the AOV for an ecommerce site, the lower the “product page effectiveness” rate 
• For ecom sites with AOV <$50, product page effectiveness is 25% 
• For ecom sites with AOV >$2000, product page effectiveness is 4-5% 
• 73% of consumers say free shipping influences them to purchase 
• 70% of consumers say free returns influences them to purchase 
• 62% of consumers say sales and discounts influence them to purchase 
• 56% of consumers say discount coupons them to purchase 
• 46% of consumers say rewards and loyalty points influence them to purchase 
• 43% of consumers say time-limited deals influence them to purchase 
• 31% of consumers say free gifts influence them to purchase