Landing pages for simple and easy SEO benefits

Landing pages are probably something you have heard about before, but maybe not in the context of SEO. A landing page in the context of SEO, is quite simply a page targeted for a specific user – sound confusing? lets take a look at an example:

1. You are a sports retailer and you have a category called “footballs”. You only sell about 20 footballs so you just have them all in category. Within these 20 products there are 4 different brands of football – lets say 5 by each brand. You could easily have a filter on your website to filter by brand – great, but a search engine is likely not to be able to use filters.
2. Lets say 10 of the footballs are branded “proballs”,  and lets imagine “proballs” is a huge brand, everyone knows about them and they have a good customer loyalty. Naturally, there will be a lot of searches for “proballs footballs”
3. So lets create a content page called “Proballs Footballs”. This page should include some unique copy about proballs footballs explaining about their good qualities and why the customer should purchase this particular brand.
4. Include all of your proballs football products on this page, almost making this like a mini category – typically an the product title (which is a hyperlink to the product), image, price and add to basket button for each product on this page will be fine.
5. Make sure this page has a nice keyword rich URL, in this case www.sportsretailer.com/proballs-footballs.html would be perfect.
6. This page should appear on your sitemap, but should not be linked to anywhere on your site.

So what is this doing for you now?

• It’s allowing you to target people looking for that specific search term and serve them the exact content they want (you may be able to do this with sub categories but too many subcategories can get very messy and hard to navigate).
• Creates a better user experience for Google traffic by providing them the most relevant content.
• Before making a landing page for “Proballs Footballs” you may have not ranked at all for that specific keyword, and if you did when the user clicks it, they are likely to land on a single product page – which probably isn’t what your customer is looking for.
• More indexed pages on Google.
• More unique content.