This week’s infographic examines the psychofactors that influence social shopping, from social proof to authority, consistency to reciprocity. Check it out:
Key points:
Social Proof
The rule: When uncertain, look what others are doing
The stat:81% of consumers receive advice from friends and family relating to a product purchase from a social networking site
Authority
The rule: Authority rules
The stat: 77% of online shoppers use reviews to make a purchase decision
Scarcity
The rule: Less is more
The stat: 77% of people like getting exclusive offers that they can redeem via Facebook
Like
The rule: Follow those you like
The stat: Almost 50% of shoppers have made a purchase based on a recommendation through a social media network
Consistency
The rule: Stay consistent
The stat: 62% of shoppers are brand loyal due to online satisfaction
Reciprocity
The rule: Pay it forward
The stat: Every month, over 25,000,000,000 pieces of content are shared on Facebook
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