UK Email Marketing Report Card [Infographic]

This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted byAdestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing.

Click to enlarge infographic

Tweetables

• 61% of UK email marketers rate their campaign performance poor or average. Only 35% good, 4% excellent

• 62% of UK email marketers spend 2 or more hrs on campaign design and content, 18% >8 hrs 

• 12% of UK marketers report they spend NO TIME on email strategy. 27% spend no time on email optimization 

• 43% of UK marketers feel lack of email marketing strategy is a problem 

• 71% of UK email marketers have basic to non-existent email optimization for mobile