Is it possible to make your visitors revisit your website that has the same old content for a long period of time? The answer would be a definite ‘no’. In order to keep your visitors interested and direct more qualified traffic to your website, you need to ensure your site is updated with fresh content. Here are a few strategies that will spice up your website’s content to retain and encourage your visitors.
Information is King
People all over the world are in search of good and informative content. When your website has something that directly addresses what a person is looking for, it tends to attract more visitors to your site. And, it is essential to prevent visitors from pressing the back button to get away from unfriendly content. A good content on your site makes search engines happy, which in turn rewards by directing more quality traffic.
Recycle Old Content
“Recycling” is the new age mantra. You can make use of old, multimedia and information archives of the past to reconstruct your website. All it needs is little editing and who knows, you can bring back the magic of the award winning campaign you organized ten years back! Just grab useful information and modify it to make your Internet marketing efforts fruitful.
Well-structured Content
Organization is crucial in anything and so in the content too. In order to drive traffic to your website, it should have a neat outline and clear objective. With proper flow, organization and zing in the content, you are sure to keep your visitors occupied. Your website’s structure should be simple and understandable. Make navigation easy by using breadcrumbs, or even a sitemap for the spiders to go about your site.
Serve Your Audience What They Want
You need to know what your target audience want to see. Analyze what your readers want by conducting surveys or polls. Some best platforms to do so are social networking sites, like Facebook or Twitter, and email newsletters.
Giveaways Work Well
A website’s traffic is largely dependent on the number of times readers visit it. If you want people to visit your site again and again, you can consider offering small rewards as ‘giveaways’. Conduct regular contests to make your website interesting and fun.
Keep the Site Fresh and Updated
Welcome all new ideas and accept new changes that can bring a positive change in your website’s traffic such as link exchange, promotion of new bloggers, banner exchange, and PPC. With several back links from blogs, ads and web banners, your site gets listed on the foremost search results, thereby increasing the chances of traffic.
Information is King
People all over the world are in search of good and informative content. When your website has something that directly addresses what a person is looking for, it tends to attract more visitors to your site. And, it is essential to prevent visitors from pressing the back button to get away from unfriendly content. A good content on your site makes search engines happy, which in turn rewards by directing more quality traffic.
Recycle Old Content
“Recycling” is the new age mantra. You can make use of old, multimedia and information archives of the past to reconstruct your website. All it needs is little editing and who knows, you can bring back the magic of the award winning campaign you organized ten years back! Just grab useful information and modify it to make your Internet marketing efforts fruitful.
Well-structured Content
Organization is crucial in anything and so in the content too. In order to drive traffic to your website, it should have a neat outline and clear objective. With proper flow, organization and zing in the content, you are sure to keep your visitors occupied. Your website’s structure should be simple and understandable. Make navigation easy by using breadcrumbs, or even a sitemap for the spiders to go about your site.
Serve Your Audience What They Want
You need to know what your target audience want to see. Analyze what your readers want by conducting surveys or polls. Some best platforms to do so are social networking sites, like Facebook or Twitter, and email newsletters.
Giveaways Work Well
A website’s traffic is largely dependent on the number of times readers visit it. If you want people to visit your site again and again, you can consider offering small rewards as ‘giveaways’. Conduct regular contests to make your website interesting and fun.
Keep the Site Fresh and Updated
Welcome all new ideas and accept new changes that can bring a positive change in your website’s traffic such as link exchange, promotion of new bloggers, banner exchange, and PPC. With several back links from blogs, ads and web banners, your site gets listed on the foremost search results, thereby increasing the chances of traffic.
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